Sponsors / Partners

Without sponsorship, the Lakeland Rides just would not happen. If you would like to talk to us about your company and sponsorship opportunities, please contact Event Director, Graham Patten on graham@vo2max.co.uk

Wheelbase - The iconic Lake District cycling store based in Staveley is our official retail partner for this year and will be in attendance at all of our events.

Frenchfield Sports Centre - Venue Partner for the Lakeland Rides in Penrith, the stunning venue of Frenchfield, boasts superb indoor facilities, showers, changing rooms, loos and onsite car parking

British Cycling - Partner for the Lakeland Rides™ - all our rides are registered with British Cycling and the events are organised under British Cycling rules and carry event insurance through them

Greystoke Cycle Cafe - Venue Partner for the Tour of Eden Lakeland Rides™ and all our riders get refuelled at the cafe

Brougham Hall - Venue Partner for the Family Lakeland Rides™

Trailrunning.co.uk - Media Partner/Sponsor of the Lakeland Rides™ and the UK and World's no 1 trail running website listed in Google

VO2 Max Events- Lake District based, professional sports management and marketing team behind all the Lakeland Rides™ events

Mountain Trauma - Lake District based safety partner providing on-site paramedic cover for all of the Lakeland Rides events, helping ensure competitor safety during the events

James Kirby • Photography - Multi-talented James will be treating all of our competitors to amazing FREE photographic images at each of our events.

Charity Partners

Nurture Eden - Charity Partner of the 2013 Lakeland Rides. Nurture Eden is a unique, award-winning organisation, inspiring people to care for Cumbria’s natural environment through responsible tourism. Here at VO2 Max Events we’re working to protect our stunning upland landscape and to support our wonderful wildlife through charity Nurture Eden’s Visitor Giving scheme. We hope you’ll have such a great time taking part in our events that you’ll feel inspired to give a little something back to help look after the spectacular landscape, to keep it special today, tomorrow and right into the future. Thanks you so much for your support.

Support Partners

Windermere Lake Cruises

The World Of Beatrix Potter Attractions

Cumberland Pencil Museum

Tullie House Museum and Art Gallery


Steam Yacht Gondola, Coniston

Hill Top House of Beatrix Potter


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